Helix Sweden

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Helix Sweden and Råå are wholly owned subsidiaries of Altria Group, Inc. supporting Altria’s aspiration of Moving Beyond Smoking^TM.

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ABOUT US

Helix Sweden is based in Stockholm, Sweden and supports the international expansion of tobacco free nicotine pouches throughout priority countries.

Råå S AB being the manufacturing center for on!® nicotine pouches was founded in 2011 as an innovation center for the development of tobacco and nicotine related products.

The fast-growing nicotine pouch category provides another choice for adult tobacco and nicotine consumers.

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OUR HISTORY

In 2019, Altria announced an agreement to acquire 80 percent ownership of certain companies of Burger Söhne Holding AG, based in Switzerland, that commercialized tobacco free nicotine pouches globally. In December 2020 and April 2021, Altria subsidiaries closed the transactions to acquire the remaining 20 percent of the global business.

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RESPONSIBILITY

We're guided by Altria's Vision & Cultural Aspiration, with corporate responsibility at the core.

We approach responsibility by understanding our stakeholders' perspectives, aligning our business practices where appropriate and measuring and communicating our progress.

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CAREERS

We put pride in high-quality products that meet the consumers preferences across our markets. Join our team.